We’re a New-Age Brand bringing globally viral styles at affordable prices.
Unlike traditional brands that follow seasonal drops or mass production, we use a tech-driven, data-backed approach to bring 100+ internationally viral styles every month.
HOW OYELA IS DIFFERENT
We are a homegrown powerhouse that makes global trends accessible before they even go viral using 5 key steps mentioned below.
Fast, but thoughtful Trendspotting – We don’t blindly launch trends. We analyze fashion trends from global runways, social media, and customer insights to design styles that are relevant and in demand.
Rapid Prototyping & Testing – Each design goes through multiple iterations, including fabric selection, fit trials, and wear tests, before it is approved for production.
Smart, Small-Batch Production – Unlike mass-production brands, we are agile, where we first release limited quantities and scale only the best-performing styles based on real-time customer feedback.
Optimized Supply Chain – Our streamlined processes from sourcing to production allow us to launch new designs 3-4x faster than traditional brands, while ensuring better quality and fit.
Better Fabrics, Better Fits – We invest in fabric R&D and sizing optimization to make sure every piece not only looks stylish but also feels comfortable and lasts longer.
