About Us

Oyela is a fast fashion brand for GenZs, bringing aspirational styles sourced globally at best prices and high quality fabric. 

We believe that fashion aspirations of India’s next Gen are higher than those of an average Indian citizen, and they have a keen eye for design. While they look for an affordable price point, they are not willing to compromise on quality for cheap products. At Oyela, we are trying to bridge that gap as Indian marketplaces like Myntra, Ajio and others only offer mass-produced designs.

 

OYELA IN ACTION

With 100+ styles launched every month, we use data to understand what's trending globally. Depending on the demand, these styles are manufactured in our partner factories across Turkey, Bangladesh, China, India to avoid overproduction.

The name “Oyela” is inspired by the Spanish word for "hear it". We want you to listen to your own fashion sense. Just like tuning into your favourite song or the latest buzz with friends, tune into the latest global trends with Oyela and express your unique style. Whether it's a night out, a cosy gathering, or simply showcasing your flair, we’ll let your style be heard!

 

OYELA IN NEWS

     

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OYELA'S PROMISE

Sustainable fashion should be accessible to everyone. Our mission is to create affordable, statement pieces that prioritise the planet. We are committed to make fashion: fair, inclusive, and body positive, all while reducing waste. 

 

 

THANK YOU