What is Oyela- Sell Simply, Shop Freely

Oyela is an app that enables common Individuals like you and I to Sell, Buy and Engage with each other around Fashion. Using Oyela, anyone can simply create fashion quality (Myntra Quality) listings from home without any prior knowledge of cataloging.

Thus, individuals visiting Oyela can discover fashion through their friends (PS- We call them “stylemates” in our Oyela lingo). In Oyela, you’re sure to find Vintage, Unique, Never seen before styles at affordable prices!

We have an ambitious vision is to inspire atleast 30 million individuals in 5 years to become fashionpreneurs and convert their closet into asset. This will be a huge boost to sustainable fashion movement.

Why this could be the next big thing?
COVID has pushed India online. As the creator economy is booming, since the late 2020s, young Indians want to very quickly rotate their closets, source and sell styles to become a fashionpreneur and stand out among their peers. These aspiring fashionpreneurs are young, ethically conscious and want to be good to the planet while driving their entrepreneurial ambitions. But due to lack of knowledge, resources and tools, they face a lot of content creation barriers and operational issues in doing so. But with Oyela, they have a simple and fun solution to all of this.

We could sell 2x more products by just joining Oyela. And it has made our life easier- @get_that_thrift

Journey So far
Our team consists of graduates from IIT Bombay, NIT and NIFT. We are also backed by the finest institutional investors in the form of 3 leading VC firms. We are also blessed by some of the most audacious Indian entrepreneurs and tech leaders in terms of angel investment.

In just 10 weeks, we have 35,000+ average Monthly Active Users (MAU). Our community is strong with 1,000+ Fashionpreneurs who have listed 30K+ styles on Oyela. The key metrics are growing at a 30% week on week level.